Fitness goes viral–but!

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These fascinating insights tell you how the fitness industry has grown in India, driven by the urge to build good health and fitness.
• From 2010 to 2015, India saw a growth of over 150% in the number of running events. –Sportskeeda.
• The fitness industry in India was expected to cross USD 1.1 billion by 2017.–CII-Deloitte study
• The premium and super-premium cycle segment is growing at a CAGR of 20 percent over the last five years. -Business World
• Participation in marathon events in India increased by 229% over the period 2008 to 2018. —Marathon statistics worldwide.
• Decathlon with 70 large retail stores has increases its sales by 10 times since 2013. -Economic Times
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A creamy layer across all age groups is taking to sports and adventure activities in our country. However, the vast majority of our countrymen don’t take part in physical fitness activities. The Indian Council of Medical Research-India Diabetes (ICMR-INDIAB) study shows that less than 10% of adults in India meet the recommendations for physical activity.

As people get older, they appreciate the need to keep fit, but many senior citizens just go for a walk in the park. This does not bring the health benefits possible with the right levels of physical exercise. Researchers say older people who jogged postponed disability by almost 9 years. They have a higher level of cardiorespiratory and muscular fitness, healthier body mass and composition They say that there is a dose–response relationship to show that higher intensity activities bring greater health benefits.

So, what is the recommended level of physical activity?

The World Health Organisation recommends that adults 65 years and above need to increase their moderate-intensity aerobic physical activity to 300 minutes per week or engage in 150 minutes of vigorous-intensity aerobic physical activity per week, or an equivalent combination of moderate-and vigorous-intensity activity. (WHO Information sheet: global recommendations on physical activity for health- 65 years and above)
#healthy living #fitness #wellness #well being #active ageing #adventure

Author: hari008

Business Leader , Mentor and Executive Coach with a long track record of achievement , developing high performance teams and mentoring team members who now hold responsible positions in several leading companies

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